General Insurance Council rolls out national campaign with Rahul Mittra: Achha Kiya, Insurance Liya
The General Insurance Council (GIC) of India has launched a nationwide campaign titled “Achha Kiya Insurance Liya” to raise awareness about the importance of general insurance. This initiative was rolled out through a comprehensive media strategy including print, outdoor, and television channels. A compelling television commercial featuring filmmaker-actor Rahul Mittra as Jayesh Bhai was broadcast across general entertainment channels, OTT platforms, and social media. In the ad, Mittra’s character remains unscathed after a cricket bat shatters his car windshield—thanks to having motor insurance—highlighting the peace of mind that insurance provides. Complementing the commercial, print advertisements appeared in major national newspapers, emphasizing that over 60 crore Indians express gratitude for having insurance during tough times. Designed to build a financially secure India, the campaign educates the public about various types of general insurance including motor, health, home, travel, and crop coverage. It also debunks common myths, outlines key benefits, and guides people on how to buy policies and file claims, thereby promoting financial preparedness for emergencies and unforeseen events.
General Insurance Council rolls out campaign with Rahul Mittra
GIC kickstarts new campaign for Insurance Awareness, features Rahul Mittra in Ad
Rahul Mittra Plays Jayesh Bhai In Insurance Awareness Campaign
